Who We’re For

For those who
want a Middle East
operation without
building one.

Brands that want reliable market access without the cost, risk, or commitment of doing it alone — typically those not ready to invest in their own UAE entity, or to hire an expensive local expert to lead the launch. They may still be learning the market, or be wary of appointing a partner who can’t scale with them. With us, the expertise and experience come built in — a Middle East operation without building one.

How the Model Works

Keep your ownership
and margin, and
pay only on sale.

How the model works We don’t buy a brand’s stock or resell it at a markup. The goods stay the brand’s own property, warehoused in the region by our sister company Shipcube under a separate, legally backed contract that clearly records the brand’s ownership of the goods — a pay-asyou-go warehousing and fulfillment service with no long-term commitment. We import them under our licence, sell them under our accounts, and pass the proceeds back to the brand, keeping only a commission on what sells. The brand keeps its ownership and its margin — we earn only when its products do.

In practice we can act in any
combination of three roles:

Importer of Record

We bring goods into the country legally under our own licence, so the brand needs no local entity or trade licence.

Seller of Record

We list and sell on the marketplaces under our accounts, handling pricing, transactions, returns, customer support, and settlement.

Vendor of Record

We hold vendor accounts with Amazon and Noon, so they can place bulk purchase orders directly with us and the brand enters their supply chain without an account of its own.

The Brand Stays in Control

Ownership isn’t the only thing the brand keeps. Because the products remain theirs, control of the marketing does too — the brand sets its own budget and direction and decides how much to invest and where.

We advise and execute on the ground; we don’t take the wheel. And through our sister company Unltd Solutions, we provide local marketing support tailored to exactly what each brand needs — from listings and content to campaigns and channel strategy — so a brand gets regional expertise without giving up command of its own spend.